“There is no blue without yellow and without orange.” – Vincent Van Gogh
This logo is designed to reflect attributes of stability, synonymous of insurance services in general, and the insurance services provided by the Yarmouk Insurance Company in particular. The font is reflective of a type of calligraphy, written in reversal to give a mirroring effect. The calligraphy was chosen to give the logo a traditional authentic feel, while the mirroring effect was chosen to make the traits of wholeness, and continuity, true of the Company’s services, stand out. The text flows to the boarder of the logo space thus highlighting the attribute of comprehensiveness further, and the color schemes chosen for this piece incorporate shades of blue. The blue color reflects a calm and stable corporate feel, while the logo itself is designed to give a strong and powerful presence.